About us

About us

Natural Products Consulting Corp. provides complete consulting services that help companies achieve regulatory compliance in the Canadian market. Our many years of experience and wonderful industry relationships make us your ideal choice to take care of all your regulatory needs.

What our clients say

  • You will not find anyone more knowledgeable and experienced as Lionel Pasen. His support staff are also amazing!
  • Fast, Friendly Service, I would definitely work with these guys again
  • These guys are amazing - Great customer service, they help us get form a to z quickly.

Our Team

Lionel Pasen, President

lionelMr. Pasen has been an active member of the natural products industry since the 1960’s – from retail, to manufacturing, to importing, to radio talk show host on herbs, lecturer on herbs at McMaster and York Universities, to regulatory. He was directly involved in the creation of the Canadian Health Food Association (CHFA) and the Natural Health Products Laws and Regulations. He is one of the most well-known and respected people in the natural health products industry.


Since 2004, he has specialized in Canadian government compliance for natural health products, through Natural Products Consulting Corp. Natural Products Consulting Corp’s custom, proprietary application creation and management system creates affordable and efficient applications. With decades of experience and a multitude of industry contacts around the world, you will be in good hands with Mr. Pasen and his exceptional team.

Jackie Menzies, General Manager

jackieWhat a phenomenal asset! Jackie has many years of solid regulatory experience and is a delight to deal with. She handles many telephone, in person and multi-person conferences with amazing success. The problems just keep coming at her — she hits home run after home run.


Jackie mainly oversees product licensing and registrations, however, is extremely knowledgeable in all areas concerning the legalities of registering natural health products, cosmetics and foods in Canada. Her university education is helpful but it all comes down to good hard experience and an ability to see through most challenges. Everybody loves to deal with Jackie.


Madelyn Martinez - Product Licensing, Cosmetics and International Trade Certificates

MadelynProduct Licensing, Cosmetics and International Trade Certificates

Madelyn is the most recent addition to our team. She recently completed her undergraduate studies at the University of Toronto where she graduated with an Honors Bachelor of Science focusing on Human Biology-Health and Disease.


Eager to learn from new experiences, she will be more than happy to answer your questions and help with your regulatory needs!

Asia Marrion - Site Licencing and International Trade Certificates

Site Licencing and International Trade Certificates

Asia is the newest member of our team, bringing her excellent client relations and long experience of compliance with Health Canada Food and Safety regulations, she is looking forward to taking on a new area of expertise.


She earned a Bachelor of Communications from Concordia University, applying it to the film business, and copy writing. Aside from travelling the world with her Circus Clown husband and (Cirque du Soliel), Asia has worked with the Sante Wine festival as Logistics Manager, as an Event Manager at the ROM, Skydome and most other venues in Toronto.


She takes great pride in her ability to keep a level head and a sense of humour in all situations and finishing The New York Crossword Puzzle everyday.

Mili Woldeghebriel, Office Manager / Accounting

milliAccounts receivable, Accounts payable, record keeping

Mili has worked with Mr. Pasen since 1992. She is a delightful, straightforward talented strength in our company. She maintains the organization of the office and keeps it running smoothly.


She has a great memory for those things that we just cannot seem to recall in a timely manner. She brings a ray of sunshine to the office. We’d be lost without her.